KEEP YOUR EYES OPEN TO SOCIAL NETWORKS

Posted by Scott Robinson

In the Wednesday, September 23rd issue of the Wall Street Journal, Andy Steggles of www.HigherLogic.com wrote a valuable article about the risks of social network. The internet has been a good place to educate customers about various companies, but keep in mind that social networks can also cripple a company very quickly. You must have someone in the company that is keeping a close eye on what people are saying on social networks such as Facebook and Twiiter. A top prioriety of every company should be protection. If you find that someone is displaying negative press about your company, you must act quickly to squash the damage that is being done. Andy Steggles provides us with a good example of an unhappy airline customer, who wrote a song about how this particular airline broke his guitar:


This is truly an amazing example of how social networks could hurt a company. This video has had nearly 6 million hits on YouTube and the song is also available on iTunes!

 

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