Built To Last is a great book that researches the reasons why some companies have outperformed and outlasted other companies in a similar sector. The book provides an in depth understanding on how visionary companies create and preserve a core ideology of value, vision and purpose, while aligning the processes within the business to meet or exceed its' goals.
The visionary companies that you can learn about in Built To Last are: 3M, American Express, Boeing, Citicorp, Ford, GE, HP, IBM, J&J, Marriott, Merck, Motorola, Nordstrom, Philip Morris, Procter & Gamble, Sony, Wal-mart and Walt Disney.
If you are working in a business or running and organization, Built To Last will help you to understand how you can create consistent, sustainable ideology and use the correct processes to make your visionary company or organization.
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