Who Manages Your Energy Use?

Soon, it will be managed by others (companies).
As a student majoring in Entrepreneurship and Management, I am continually on the look-out for new and exciting fields. Reading INC. magazine, I came across and article called "Hot Times in Home Energy". Established companies like Google, GE, and Microsoft and competing with start-ups like Opower, Ecofactor and Tendril to gain a market share in the home energy management business. Ask almost any homeowner and they will agree that cutting energy usage is a good idea for the environment and the pocket.
By 2014, the global smart-grid market is estimated to be about $171 billion and many companies are racing to create relationships with energy and power providers. There will be early adopters that buy and use this technology and the break even point is still years down the road but I will be keeping my eye on this service as an option for a career, business or investment.

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