D'Alessandro reminds me, in chapter one of Brand Warfare, that even the most powerful brands are kept in business only by the willpower of the consumer. For many decades, CEO's we're under the impression that their brand was invincible, but today we have witnessed large brands such as Bear Sterns and Chrysler closing their doors. Simply put, be humble when representing a successful brand. Do not let the power of influence get to your head and drive your actions.
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