D'Alessandro calls this ad by Apple, "the greatest high-tech commercial of all time and one of the greatest product introductions ever." The ad was Apple's 1984 Super Bowl commercial introducing the new Macintosh computer. The ad features a very powerful message which claims that Apple's new Macintosh computer will be the savior of mankind. Apple must have known that their message was powerful and that their presentation was unforgettable; that Apple paid to run the commercial only once!
Labels: Advertising, Brand Warfare
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