RISKY SPONSORSHIP

Posted by Scott Robinson




Do you think Pepsi regrets having Michael Jackson sing about the "younger" generation in their 1984 commercial?  When building a brand, be hesitant when using one man or women to represent your brand.  It is hard to control the actions of the Michael Vick's, Dennis Rodman's and Michael Jackson's of the world.  Could you image if Subway's Jared turned out to be a felon or to have an eating disorder?

 

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