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It seems perfectly reasonable that all entrepreneurs would say that they have a competitive advantage over their competition. Scott Shane says that, one-third of all business founders report that they have NO competitive advantage over his or her competitors. I think - Great I don't have to compete with that third of newly formed business founders. If you can not find any possible advantage of your business for your customers, employees or even society, then you must be willing to accept that your business will slowly fall victim to the many other companies that offer just a little more than you. If you are passionate and believe in your business, you will put the in effort it takes to create a company with a personality that truly has a positive impact for your customers, employees and society.
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